Co-op launching a gender neutral 'Gingerbread Person'

Sign Up



The Co-op Food supermarket has announced plans for a 'gingerbread person'.

The retailer is putting the finishing touches to its design and asking shoppers to come up with a gender neutral name.

It's given customers a preview of what it will look like, with grey clothing, but the rest is 'under wraps'.

In a clear rejection of the traditional 'gingerbread man', the Co-op is promoting the modern liberal notion of 'gender neutrality'.

Gender neutrality claims to avoid bias / stereotype towards a particular sex or social gender.

Gender-neutral vocabulary is being justified on the grounds that it also challenges stereotyping.

The crusade for a gender-neutral vocabulary argues that existing pronouns, such as she and he, as well as references to men and women, or ladies and gentlemen, excludes so-called 'non-binary' people.

People are even being asked to suggest 'gender neutral' names for the new biscuit.

The Co-op Food team will then create a shortlist of some of the best suggestions, before asking people to vote for their favourite.

Its website states: "Our Food team is adding the final touches to a new Co-op gingerbread person, but they’ve yet to come up with a name.

"They’d like members to join in and suggest a fitting name for our new little biscuity friend.

"The plan is to give our new gingerbread fellow some seasonal costume refreshes - a distinctively Christmassy look for December and something rather spooky around Halloween for example. So they’ll need a name that works for any time of year.

"We also need to ensure that the name is gender neutral too. Join in to suggest a name. Our Food team will create a shortlist of the ones they think will best fit the bill and we’ll be back to ask you to vote for your favourite next month."

Help beat the Social Media blockade! Share this article